Tag Archives: Design

Natchitoches Historic Foundation: Community-Based Preservation Nonprofit

English: River Walk, Natchitoches, Louisiana
English: River Walk, Natchitoches, Louisiana (Photo credit: Wikipedia)

I served on the board of the Natchitoches Historic Foundation throughout much of the 2000s. NHF focuses on preservation, education and advocacy of cultural heritage in my hometown of Natchitoches, La. My work was focused on promotions and design of print and digital assets.

Brochure Newsletter Writing and Design

The newsletter was still in print at that point, and I took it to a process color quadfold, designing it in Adobe Indesign. It conveyed the necessary information in a concise, easy-to-consume manner.

Tradeshow Display conceptualization and design

NHF held numerous events, and was looking to take its message to events by others during that time. I put together the design shown below, which was printed, laminated and adhered with velcro to a trifold tabletop fabric display.

Gala Invite Postcard

This print postcard was used to promote NHF’s biggest fundraiser, the Preservation Gala. It’s a simple black-and-white design accented with fall colors. The design and typography echos the look and feel of the membership newsletter.

Sacred Places Tour Poster

One of NHF’s most popular events was the annual tour of American Cemetery, the oldest cemetery in the state. Community members would tell the stories of those interred while dressed in period costume. In 2006, the tour was renamed the Sacred Places Tour and expanded to churches and other sacred sites of historical significance. NHF hired a professional photographer to capture representative scenes from these places and I designed the 16×20″ posters below, which were used to promote the event.

Website

It was NHF’s website where I first cut my teeth on WordPress. As in, I developed the site as seen below and then exploded it and had to start over. It was developed with an early StudioPress theme.

NHF 07 website

Products from my life as a one-man National Park Service communications maven in the early days of social media

 
For ten years, beginning in 2001, I worked at the National Center for Preservation Technology and Training, a research center dedicated to the use of technology for historic preservation.  I was a one-man marketing, public/media relations and design department. Over the course of that time, my work included creating the following:
  • Newsletters (email and print)
  • Marketing materials (postcards, flyers, etc.)
  • Product catalogs for research
  • Planning and executing a website redesign with the resident developer
  • Creating the National Park Service’s first social media channels
  • Creating the first social media strategy for a heritage research institution
  • Development of the first preservation-themed podcast
  • Livestreamed trainings
  • Training videos
  • Organizing community events

Embedded below are collateral coming out of that time, including my scrapbook of products from then. Tools used included Adobe Creative Suite, Final Cut and WordPress. It was a creative and fruitful time, getting in on the ground floor of the social media movement of the mid-2000s.